diff --git a/src/pretix/_build_settings.py b/src/pretix/_build_settings.py
index c03f56a1a..d1ea73b84 100644
--- a/src/pretix/_build_settings.py
+++ b/src/pretix/_build_settings.py
@@ -24,6 +24,8 @@
 This file contains settings that we need at wheel require time. All settings that we only need at runtime are set
 in settings.py.
 """
+from importlib_metadata import entry_points
+
 from ._base_settings import *  # NOQA
 
 ENTROPY = {
@@ -47,3 +49,6 @@ HAS_MEMCACHED = False
 HAS_CELERY = False
 HAS_GEOIP = False
 SENTRY_ENABLED = False
+
+for entry_point in entry_points(group='pretix.plugin'):
+    INSTALLED_APPS.append(entry_point.module) # noqa: F405